- Introducing MoneyHelper
- MoneyHelper launch
- Get ready for MoneyHelper
- Frequently asked questions
- More information
Since the Money and Pensions Service (MaPS) was formed in 2019, it has operated three legacy consumer facing brands: the Money Advice Service, The Pensions Advisory Service and Pension Wise.
MaPS was created as a single body to bring together financial guidance services and content, making it easier for customers to find what they are looking for in one joined-up service. We can fulfil our obligations and achieve our goal by consolidating the multiple brands to create a single service.
Consolidating three brands into one means we will provide a better and enhanced consumer experience – a single source of information and guidance where information can easily be found in one place.
Our new consumer facing brand will be MoneyHelper.
From June 2021 we will begin rolling out the new MoneyHelper brand and website.
We want to minimise any disruption to those we are here to help, and the launch is planned with close attention to the external environment.
As we launch MoneyHelper, we will continue to engage with those impacted by the change to ensure as smooth a transition as possible, making sure that it’s also a smooth journey for consumers who connect with us via our partners and stakeholders.
Once we go live, the existing websites of the Money Advice Service, The Pensions Advisory Service and Pension Wise will be replaced and redirected to the new MoneyHelper website.
Get ready for MoneyHelper
We have prepared some responses to frequently asked questions, and a toolkit with all the MoneyHelper information and assets you will need to prepare for our change in brand.
You can also watch our MoneyHelper announcement event for more information about the brand and what to expect.
Frequently asked questions
Why is MaPS creating a new brand?
Since the MaPS was formed in 2019, it has continued to operate the three legacy consumer brands of the Money Advice Service, The Pensions Advisory Service and Pensions Wise. MaPS was created as a single body to bring together these services to provide one destination allowing more people to find and access our services.
We carried out extensive research to find the most effective way of bringing our three legacy brands together as one. Through this research, we concluded that a new single consumer brand would be most effective at achieving our aims. Following consumer research, financial analysis and careful consideration of the available options, MoneyHelper was selected as the strongest performing brand name to take us forward.
When will MoneyHelper launch?
From June 2021 we will begin rolling out our new brand and website, paying close attention to the external environment. As we progress towards launching the new brand, we will continue to engage with those impacted by the changes to ensure as smooth a transition as possible for consumers.
What will happen to the existing brands?
When MoneyHelper launches, the services previously delivered by our legacy organisation will be delivered by MoneyHelper. This means our legacy brands of the Money Advice Service and The Pensions Advisory Service will stopped being used, while Pension Wise will continue to operate as a service provided by MoneyHelper.
What is the difference between MaPS and MoneyHelper?
The Money and Pensions Service was created to act as our corporate brand, one that is protected through legislation. MaPS will remain our corporate brand, and how we engage with partners, industry stakeholders and partners. MoneyHelper is provided by the Money and Pensions Service and will be how consumers see and access us moving forwards.
What will happen to the existing websites?
The content currently on our legacy brand websites will move to the new MoneyHelper website – making it clearer and easier for people to find the information that they need to move forwards. Website redirects will be live so anyone who tries to access one of the legacy websites will automatically be redirected to the like-for-like page of the MoneyHelper website. The MaPS website will continue to function as our stakeholder-facing website.
Will the services provided by MaPS change?
No, the services that we provide will not change – they will just be delivered in one place by MoneyHelper.
What do we need to do ahead of the change?
We will be publishing a toolkit containing all the MoneyHelper information and guidance you will need. You can use this toolkit to start thinking about how our new consumer brand will impact your organisation and the changes this will require. We will be working closely with our stakeholders and partners to support them through the transition.
If you have further questions that you feel aren’t covered in the resources on this page, get in touch with us at firstname.lastname@example.org.