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MoneyHelper

Since the Money and Pensions Service (MaPS) was formed in 2019, it has operated three legacy consumer facing brands: the Money Advice Service, The Pensions Advisory Service and Pension Wise.  

MaPS was created as a single body to bring together financial guidance services and content, making it easier for customers to find what they are looking for in one joined-up service. We can fulfil our obligations and achieve our goal by consolidating the multiple brands to create a single service.  

Consolidating three brands into one means we will provide a better and enhanced consumer experience – a single source of information and guidance where information can easily be found in one place.  

Our new consumer facing brand is now MoneyHelper.

The MoneyHelper website is now live at www.moneyhelper.org.uk.

Our three legacy websites – from the Money Advice Service, Pension Wise and The Pensions Advisory Service – are no longer active, however anyone trying to visit those websites will be redirected to the most applicable MoneyHelper page. 

Now that MoneyHelper is live, we would ask that our stakeholders begin updating your materials and signposting where applicable to the new brand. To help with this, we have prepared some responses to frequently asked questions, and a toolkit with all the MoneyHelper information and brand assets you will need.

Download MoneyHelper brand toolkit

You can also watch our MoneyHelper announcement event for more information about the brand.

 

Frequently asked questions

Why is MaPS creating a new brand?

Since the MaPS was formed in 2019, it has continued to operate the three legacy consumer brands of the Money Advice Service, The Pensions Advisory Service and Pensions Wise. MaPS was created as a single body to bring together these services to provide one destination allowing more people to find and access our services.

Why MoneyHelper?

We carried out extensive research to find the most effective way of bringing our three legacy brands together as one. Through this research, we concluded that a new single consumer brand would be most effective at achieving our aims. Following consumer research, financial analysis and careful consideration of the available options, MoneyHelper was selected as the strongest performing brand name to take us forward.

When will MoneyHelper launch?

As of 30 June 2021, the MoneyHelper website is live at www.moneyhelper.org.uk. Our three legacy websites – from the Money Advice Service, Pension Wise and The Pensions Advisory Service – are no longer active, however to ensure a smooth transition, anyone trying to visit those websites will be redirected to the most applicable MoneyHelper page. 

What will happen to the legacy brands?

Our legacy brands – the Money Advice Service, Pension Wise and The Pensions Advisory Service – and the services they provided are now delivered by MoneyHelper. This means the brands of the Money Advice Service and The Pensions Advisory Service will stop being used, while Pension Wise will continue to operate as a service provided by MoneyHelper.

What is the difference between MaPS and MoneyHelper?

The Money and Pensions Service was created to act as our corporate brand, one that is protected through legislation. MaPS will remain our corporate brand, and how we engage with partners, industry stakeholders and partners. MoneyHelper is provided by the Money and Pensions Service and will be how consumers see and access us moving forwards.

What will happen to the legacy websites?

The content previously on our legacy brand websites has moved to the new MoneyHelper website – making it clearer and easier for people to find the information that they need to move forwards. Website redirects are now live, so anyone trying to access one of the legacy websites will automatically be redirected to the like-for-like page of the MoneyHelper website. The MaPS website will continue to function as our stakeholder-facing website.

Will the services provided by MaPS change?

No, the services that we provide will not change – they will just be delivered in one place by MoneyHelper.

Will the tools provided remain the same? 

As part of the consolidation of three brands into one, we have decided to discontinue some of our tools. This will enable us to provide a better and enhanced consumer experience – a single source of information and guidance where information can easily be found in one place.   

These discontinued tools will not be migrated to the MoneyHelper website and as a result will not continue to be updated from the full launch of MoneyHelper. 

What do we need to do to accommodate the change?

We have published a toolkit containing all the MoneyHelper information and guidance you will need. You can use this toolkit to start making the necessary changes to your material and signposting to reflect our new brand. We will be working closely with our stakeholders and partners to support you through the transition.

We are here to help. If you have further questions that you feel aren’t covered in the resources on this page, get in touch with us at brandandmarketing@maps.org.uk.

 
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